Bathroom remodeling can be a fiercely competitive industry, and many up-and-coming contractors find it difficult to attract projects. Even established remodelers who have more of a local reputation often fail to get the business of families who are not well-connected within the community.
Digital marketing can be an effective tool to grow one’s remodeling business. At the core of this marketing is search engine optimization, also known as SEO. A well-executed SEO campaign has the potential to take an unknown contractor and put them in the limelight. Here’s an overview of what you can expect by investing in this service.
SEO’s Role in Your Bathroom Remodeling Business
The main goal of bathroom remodeling SEO marketing is to position your website as one of the first results on Google. Search engines utilize algorithms to determine which websites rank the highest, and SEO is the process of designing a website to meet the requirements of the algorithm.
When done correctly, SEO can significantly boost organic traffic to your website. Every time a customer searches for a bathroom remodeler in your area, your company will pop up as one of the top picks. More than ever, homeowners are relying on the Internet to find contractors and SEO is the best way of reaching them.
How Bathroom Remodelers Can Benefit from SEO
All marketing strategies are centered around obtaining more customers, and SEO is no different. A full-scale SEO plan can dramatically expand the number of homeowners you’re reaching. It’s a form of passive marketing, where the goal is to make it easy for potential customers to find their way to your site on their own accord – no advertisement needed, such as through bathroom remodeling PPC.
In the end, this increase in traffic will raise your odds of generating and closing leads. However, you’ll still need to focus on conversion once customers are on your site. SEO can help with this as well, as many techniques focus on making your site more user-friendly.
Some of the less-than-obvious benefits of bathroom remodeling SEO marketing include:
- Long-Term Visibility: SEO is not an overnight process. Depending on where your company currently ranks, it can take months for your site to rise on the results page for a specific search term. However, once you’re there, it’s very easy to maintain. A little bit of work in the beginning will translate to long-term traffic generation.
- Out-Compete Your Market: Due to the in-person business model of bathroom remodeling, many contractors have yet to invest in their online presence. If this is the case for your market, SEO services can give you a leg up and help you attract customers that your competitors are missing.
- Market Analysis: Hiring an SEO agency will give you insight into what terms customers are searching for. From there, you can tailor your services and your marketing strategy to meet these interests.
Successful Bathroom Remodel SEO Strategies
Search engine optimization is as loose of a term as remodeling. It’s a general description of a variety of different services and techniques that are used together to create a successful campaign. You’re likely already aware of concepts such as keywords, but this is only the tip of the iceberg.
Existing Site Audits
The first step in any SEO plan is to analyze your existing site, find weaknesses, and make changes that will better meet the algorithm’s requirements. This involves checking existing H1/H2 tags and content for keywords, making sure that all hyperlinks work, ensuring that metadata is utilized, and organizing all pages in a silo format.
Competitor Analysis
High-ranking competitors can serve as a guide for what you need to achieve with your SEO strategy. By taking a look at the top 3 results on Google for local services that are comparable to yours, you can gain an understanding of what’s already been proven to work and what you can do better to outrank these competitors.
Content Plans
A content strategy is the most active part of an SEO campaign and it’s crucial for your website’s authority. Content can include individual webpages about your specific services, informative blogs, and social media.
Local SEO
Bathroom remodelers generally focus their services on a specific geographical area. One of the most effective SEO techniques is tailoring your website’s presence and content to this region. This helps hone in on organic traffic that has a higher likelihood of using your services. You’re much more likely to convert a homeowner who lives directly in your service radius than someone across the country.
Local search engine optimization can be implemented through strategic keyword use and full completion of a Google My Business profile. This enables your site content to show up to local homeowners on the search results page and Google Maps.
Technical SEO
Technical, or back-end SEO, is all about making it easier for search engines to categorize your website. This involves tasks like creating an XML sitemap for indexing, making the website load faster, adding schema markup, and restructuring site architecture.
Tips for Finding a Qualified Bathroom Remodeling SEO Company
Many bathroom remodeling companies have a few pieces to the puzzle of SEO. For example, you may already post a monthly blog.
To gain the most benefit though, it’s essential that you’re working towards a complete bathroom remodel SEO plan. This is where a bathroom remodeling SEO company can come in handy. Some of the key qualities that you should look for in an agency include:
- Thorough Customer Service: Is the agency making an effort to fully understand your business model and what results you’re hoping to achieve?
- Measurable Results: You should be given detailed information about how an SEO campaign is performing. Some metrics to ask about include total clicks, organic traffic, keyword rankings, and conversion rate.
- Case Studies: Look for an SEO agency that has a proven track record, especially with other bathroom remodeling companies.
Attract Customers and Leads with Remodel Your Marketing
The bathroom remodeling industry is expected to grow at a continuous rate of 2.9% for the next decade. Getting on top of this growth with bathroom remodeling SEO marketing can help you obtain new customers and snowball your profits.
As an award-winning SEO marketing agency, our experts at Remodel Your Marketing build continuous lead pipelines for bathroom remodelers, and SEO is the starting point. We have the technical prowess that’s necessary to develop cost-effective strategies that deliver results. Contact us today to learn more about our packages.