Remodel Your Marketing

Home Remodeling SEO

Home remodeling contractors have never been in more demand. At the same time, these contractors have found it more difficult than ever to find new customers. Homeowners are increasingly relying on the Internet to find a contractor for their next project rather than through word of mouth. This can pose a challenge for contractors, as now the homeowner is exposed to a massive selection of other qualified remodelers in the area.

So, how do you make your company stand out? Search engine optimization (SEO) is a valuable tool that you can utilize to help make your company more prominent. By implementing home remodeling SEO correctly, you can begin building the foundation for your overall digital marketing plan.

What is Search Engine Optimization and Why is it Important for Your Business?

In short, SEO is the process of making a website more visible to search engines like Google. When you search for a phrase on these search engines, you’re provided with a list of websites to select from. These websites didn’t get to the top of the list by chance – they got there through SEO.

Studies have shown that more than 50% of people select one of the first three organic results when searching on Google. As a result, ranking highly on the results list is crucial for all websites – including those of home remodelers. Over time, investing in SEO services will improve your website’s location on this list, making your company one of the first options that customers click on.

Benefits of SEO for Remodelers

In today’s online world, SEO is necessary to expand a home remodeling business and improve its revenue. Optimizing your website can provide three direct benefits:

#1: Reach Customers and Improve Visibility

There are thousands of potential customers in your market who are at a loss on who they should hire, and they turn to the Internet.

SEO will help you reach these homeowners. By positioning your company at the top of the search results list, customers will naturally navigate to your site.

#2: Establish Authority in Your Area

Most search engines rank websites based on authority. Google wants to see that your remodeling company offers true value to visitors. Many of the home remodeling SEO tactics that are used are designed to improve this authority, specifically in a local geographical area.

Authority also applies to customers’ perceptions. The more serious they take your company, the more likely they are to hire you for their renovations. A well-designed, optimized website can demonstrate expertise.

#3: Increase Leads

In the end, the overall goal of SEO is to increase leads. Many times, attracting business is all a numbers game. The more potential clients you have viewing your website, the more inquiries you’ll receive. SEO for remodelers is all about putting your company’s website in front of as many prospective homeowners as possible.

SEO Techniques for Improving Your Online Presence

SEO has many moving parts to it. Alone, each tactic will likely have minimal impact. However, when these techniques are combined by a professional, they create an effective marketing strategy.

An SEO specialist will start by auditing your high-ranking competitor’s sites and taking notes of what’s already proven to be successful in your local market. From there, the focus turns to making your site as helpful to a potential customer as possible. Google rewards sites that enhance user engagement and provide authentic value.

Content Strategy and Execution

Content is the backbone of building authority. It can include your home page, pages detailing your remodeling services, the about page, and blogs. Following a content strategy ensures that your website is populated with quality information. Above all else, it’s important that you create content that is genuinely helpful to the reader, as search engines prioritize this.

Some of the techniques that an SEO agency will implement include:

  • Keywords: Keywords are the phrases that customers search for. For example, “bathroom remodeling contractor in Philadelphia.” Tastefully spreading these words throughout your site will make your website one of the most relevant results when a customer searches for that term. It’s important to avoid “stuffing” keywords, as this does not provide real value and will hurt your ranking.
  • On-Page SEO: On-page SEO refers to the subtle formatting techniques that are used to help Google scan your site for relevancy. Using appropriately spaced headings, bulleted lists, and internal linking to other pages on your site are all common strategies.
  • Frequent Blog Updates: Search engines like to see that you are keeping information current and up to date. A weekly or monthly blog can help add fresh content to your webpage and it also allows you to organically rank for recently trending keywords in your industry.

Local SEO with Google My Business

The home remodeling industry is extremely localized. When hiring a contractor, homeowners are looking for someone who’s based in their immediate area. For this reason, the best SEO for remodelers is tailored toward local searches. This can include using the geographical term in keywords, but it also includes optimizing Google My Business (GMB) – Google’s tool for creating a business profile that shows up in searches and on Maps.

Optimizing Google My Business involves making your business information as accurate as possible. This includes having consistent address and phone number information across all of your online platforms. Reviews are another big part of local SEO and GMB, so encouraging customers to leave positive feedback is highly recommended.

Back-End SEO

Technical SEO refers to all the behind-the-scenes work that goes into making your website as user-friendly and navigatable as possible. This helps search engines “crawl” your site and analyze if the information on it applies to a user’s search. Some of the key aspects include:

  • Creating an XML Sitemap to Index Your Website’s Main Pages
  • Improving Load Speeds
  • Creating a User-Friendly, Easy-to-Navigate Site Design
  • Ensuring that There are No Broken Links (404 Errors)
  • Properly Formatting URLs
  • Improving Website Security

Get the Best SEO for Remodelers with Our Team Today

There are thousands of potential customers in your area who rely on the Internet to help them find a contractor. Home remodeling SEO puts you on their radar, giving you an edge over other competitors who are just as qualified.

At Remodel Your Marketing, we know that you’d prefer to spend time on the job site, rather than developing SEO strategies. We offer comprehensive packages and custom solutions that your company can leverage to achieve more organic traffic and leads. Check out some of our case studies and reach out to us today to begin discussing your SEO needs.