Every year, one in ten homeowners remodel their kitchen, equating to 10.2 million renovations. Despite these statistics, many kitchen remodeling companies are not getting the business they need for continuous growth.
Finding new customers can certainly be a challenge, but investing in digital marketing strategies can be a successful way to reach more individuals in your target market. In today’s digital era, homeowners are turning to the Internet to vet local contractors instead of relying on personal recommendations, so you’ll want to make your company visible to them. Kitchen remodeling SEO is the best way to achieve this.
How Does SEO Work?
Search engine optimization (SEO) is used to make a website rank higher on the search engine results page (SERP). It’s a technical process involving many different actions, each intended to meet the requirements of the search engine’s ranking system.
Each search engine relies on a proprietary algorithm to crawl, index, and rank every website on the Internet based on search terms. For example, when an individual types “kitchen remodeling ideas” into Google’s search bar, Google searches every website on the Internet, determines which sites are the most relevant to the search, and returns these websites in the results page in descending order.
The SEO landscape is always changing and search engines frequently conduct major updates to their algorithms. Staying on top of these updates is crucial to keep your website relevant and high-ranking.
For kitchen remodel SEO to be effective, you’ll want to focus on Google’s three search essentials:
- Technical Requirements: Google can access your site without blocks, the site works, and on-page content is indexable.
- Spam Policies: Your site avoids malicious techniques to make it artificially rank higher, such as keyword stuffing, content scraping, AI usage, and cloaking.
- Key Best Practices: Your website is populated with people-first content that is genuinely helpful.
SEO for Kitchen Remodeling: What Your Company Can Expect
When kitchen remodeling SEO is done correctly, your company’s website will rank higher on Google, resulting in more visibility. Visibility is the key to gaining traffic, getting new customers, and closing on remodeling leads. The more people view your page, the more likely you’ll get a “bite”.
While visibility and traffic may be the overall benefit of investing in SEO, there are many additional benefits that come naturally such as authority, competitive advantages, and local market dominance.
Authority
Customers tend to trust higher-ranking websites more than others. Building authority entails making your website as professional and informative as possible. This results in a higher SERP position and more trust from your customers.
Competitive Advantages
Many kitchen remodelers, especially those who have been around before the Internet, do not utilize digital marketing. This creates a huge opportunity for contractors who are tech-conscious. Outranking your competition on search engines can give you an edge over companies that may rely more on their word-of-mouth reputation.
Local Market Dominance
One of the keys to SEO is targeting a specific local region. Certain keywords, such as “kitchen remodeling companies in Pittsburgh”, are only used by customers within your locale. By targeting these keywords and outranking competitors who are also using them, you can achieve industry dominance in your region.
Kitchen Remodeling SEO Tactics to Increase Organic Traffic
As mentioned, SEO for kitchen remodeling is a multi-faceted process. While each action has its own purpose, integrating multiple actions is necessary to create a complete SEO strategy.
Many SEO tactics are self-explanatory, such as having a social media plan, using targeted keywords throughout your website, embedding internal links, and posting regular blogs. These strategies are referred to as “on-page SEO” because they’re visible to users of the site. Although they’re straightforward in principle, these all need to be implemented correctly to make sure that they have the most impact. Developing and following a content strategy is a great way to stay on track.
In addition to these general actions, there are several technical strategies that you’ll need to take. Also known as “back-end SEO”, these actions are not visible to a user who’s visiting your site. Their main purpose is to make it easier for a search engine to analyze your site and index its relevance.
XML Sitemaps
An XML sitemap is a file that provides a hierarchy of all your website’s important pages for the search engine to crawl and index. They outline the structure of your site, which should be organized in a silo format (parent and child pages).
Schema Markup
Schema markup is a form of code that’s implemented into the back end of a website. It adds tags to certain pages to provide information about the context of the content in the SERP.
One popular schema that contractors often use is the reviews snippet. This displays your company’s Google rating at the bottom of your website’s link on the results page. Adding data like this can entice users to click on your site.
Site Speed and Mobile Optimization
User experience is a key ranking factor, and having a fast, mobile-friendly website is important for many visitors to your site. Many potential customers are using their phones to find a contractor, so you’ll want to make sure that the layout of your site is visually appealing and that all buttons work.
You can make your site load faster through a variety of methods, like:
- Compressing the file size images and videos.
- Utilizing a Content Delivery Network (CDN) to cache media files on your site and make them faster to load for visitors.
- Minimizing third-party plugins and ads.
Get Expert Guidance from Our Professionals Today
We take the guesswork out of SEO at Remodel Your Marketing. Our team specializes in the kitchen remodeling industry, and we offer monthly packages that will help you track your site’s performance, manage your local SEO, and stay up to speed with the latest search trends.
Our proven strategy gives you time to focus on other elements of your business and confidence that your SEO is being done right. Get in touch with us today to start boosting traffic to your site.